Farmers
have a plethora of problems. And, who can understand these problems best? None
other than a farmer. And, who can solve these problems best? None other than a
farmer. And, who can give a solution based on technology? None other than a
farmer. But, a farmer who strides agriculture sector just as comfortably
as the technology sector is the only one who can give a solution.
TGS
have over 500 years of farming in their blood. They come from a very
respectable farming family from the historical town of Belur in Hasan
district of Karnataka, India. Growing up playing cricket in a land that seemed
to have no end, among orchards of banana, mangoes, sapota, avocado and
fields of millets, pulses and cereals, seeing the well-off tourists from across
the globe set their minds thinking.
The
foundations were laid by starting small businesses and pursuing higher
education in the top universities of the world. The problem was
identified.
The
Indian farmer had no organized way to sell his produce at the best price and
the consumer had no way either to get the best product at the best price.
There
needed to be a medium. The medium had to match the best in the world in
technology but with Indian sensibilities.
Kisanmarket.com was the result.
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