KisanMarket--Buy and Sell Grain

Developing and implementing a sound marketing strategy is one of the first steps towards establishing a profitable farm business. A marketing strategy will help you make reasoned marketing decisions, manage price risk and improve market returns. Grain and oilseed producers have many marketing choices available to them. These choices include what to grow and how to sell their production. A wide array of pricing and contracts are available to producers through the elevator or a grain company, such as cash sales, deferred delivery contracts, futures based contracts, option based contracts, basis contracts, pool contracts and self-loaded producer cars. Producers need to evaluate all grain marketing alternatives, existing market trends and market signals in order to make sound marketing decisions. This planning process requires time and commitment. A successful marketing strategy requires commitment to a unique marketing plan, based on the farm’s individual needs. Crucial to success is active involvement in all aspects of marketing, i.e. gathering market information, analyzing market trends, preparing a plan and putting the plan into action.