50% of Indians depend directly on
agriculture for their livelihood yet the other 50% do not know what it takes to
be a farmer.
You also need to know this if you are not a farmer.
Farmers have a plethora of problems. And, who can
understand these problems best? None other than a farmer. And, who can solve
these problems best? None other than a farmer. And, who can give a solution
based on technology? None other than a farmer. But, a farmer who strides
agriculture sector just as comfortably as the technology sector is the only one
who can give a solution.
Meet the three brothers. Thyagaraja Rallapalli, Gopinath
Rallapalli and Suresh Kumar Rallapalli together affectionately known as TGS.
TGS have over 500 years of farming in their blood. They
come from a very respectable farming family from the historical town of Belur
in Hasan district of Karnataka, India. Growing up playing cricket in a land
that seemed to have no end, among orchards of banana, mangoes, sapota, avocado
and fields of millets, pulses and cereals, seeing the well-off tourists from
across the globe set their minds thinking.
The foundations were laid by starting small businesses
and pursuing higher education in the top universities of the world. The problem
was identified. The Indian farmer had no organized way to sell his produce at
the best price and the consumer had no way either to get the best product at
the best price. There needed to be a medium. The medium had to match the best
in the world in technology but with Indian sensibilities.
Kisanmarket.com was the result.
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